Who owns your brand?

Many businesses try to outsource their brand to an agency with the false assumption that an agency can build a brand with minimal input. It’s often the result of an incorrect definition of “brand.” Our definition of brand: The driving force...
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Happy International Day of Awesomeness!

We all love a good holiday and what better way to celebrate a good holiday than to launch our Great Brand Search? We know branding can be hard which is why today, in honor of International Day of Awesomeness (a holiday we think was made especially for us!)...
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Are you crazy too?

My business partner called me crazy today. I am. I’m impulsive, excitable, too bold, and will take on way too much too fast. My business partner is calm, methodical, somewhat hesitant, and holds the reigns really tight. The fact is, we’re all...
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I’m uninspired because …

I’m uninspired because I didn’t plan for it. Today was busy – meeting after meeting, with lots of catch up work in between. I was so overwhelmed by the look of my day, I skipped my morning run. I didn’t leave time for open thought. I...
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How deep is your brand?

Everything you say, write, and promote on any channel is a promise that you are who you say you are. Are you keeping that brand promise? How deep is your brand? Is it surface deep? Great logos, coordinating colors, slick website. Is it sales deep? Tells a...
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