The Story of

Working Brands

Join us in our exploration of working brands and their marketing.

Who owns your brand?

Many businesses try to outsource their brand to an agency with the false assumption that an agency can build a brand with minimal input. It's often the result of an incorrect definition of "brand." Our definition of brand: The driving force behind every...

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Episode 21: Culture Driving Branding

A brand is everything. It’s what people think of you. It’s what people feel in the company. It’s the vision and mission of the organization. But if you ask 10 people to what a “brand” is, you’ll get 10 different definitions. That’s why fusing more culture...

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Give Meaning to Your Metrics

If you build a business for the market, you may end up with a business you don't want to run. So which key indicators of success are you tracking? My guess is that many business owners are forgetting metrics like: Increasing work that is meaningful...

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Episode 20: Blinded By Metrics

Let’s talk a bit about metrics. Do yours tie back to a business goal? Or are you chasing the wrong metrics, because data? In this episode of The Working Brand Podcast, we’re making the case for why it’s time to reevaluate your metrics as a business and...

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Happy International Day of Awesomeness!

We all love a good holiday and what better way to celebrate a good holiday than to launch our Great Brand Search? We know branding can be hard which is why today, in honor of International Day of Awesomeness (a holiday we think was made especially for us!)...

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