The Story of
Working Brands
Join us in our exploration of working brands and their marketing.
Awesome is as awesome gives!
I have a secret: Whenever I begin to wonder where that next contract will come from, or when the next dollar will arrive to fund a new project, I give to charity. You heard me right. When things are most uncertain financially, I double down and reinvest in...
How many times has a brand broken your heart?
Too many times for me to count. And it’s a shame. I find there are a handful of reasons why this happens: Wishful Thinking A brand’s delusion that they’re a little better in some areas than they actually are Stretching Truth Promoting excellence when really...
What does the holiday season and new year mean for your business?
The holiday season has begun! This year is ending and a new year looms ahead, full of fresh starts and unlimited possibilities. What does this mean for business? It’s either a period of transition, or it’s time spent switching. TRANSITION: You know what’s...
We’re Not Selling Stories
For several years, there was this odd trend where if you somehow positioned your story correctly, clients would beat a path to your door. It may be an unpopular truth, but generating new business is not about selling a story. While stories illustrate,...
The Life-Changing Magic of Tidying up Your Brand
Do you ever find yourself wanting to clean up old iterations of your brand? Scrapping old Pins, removing stale posts from your Instagram, refreshing old blog posts... When you refresh your brand, you’ll likely have brand clutter left in your wake. Which...
I’ve Done What Comes Naturally to Me…Now I Want More
There are seemingly endless ways to market your business: networking, blogging, social media, strategic partnerships, and so on. When you’ve mastered the marketing that comes naturally to your company, you’ll find one of two things happen: You’ll eventually...
