Aug 28, 2018
A brand is put to work every day by people. Not just the people who promote the brand externally—but those who want to promote it internally and be part of the decision making. Collectively, these are your Brand Champions, and their fandom makes your brand...
Read MoreAug 14, 2018
Every brand has a tone. And the key to great brands is that their tone is consistent at every. single. touchpoint. Including the obvious: Marketing Message Sales Call Customer Service Interaction And the not so obvious: Product Design Team Hire Vacation...
Read MoreJul 31, 2018
What happens when you outgrow DIY marketing, have funds to outsource some functions, but not enough to bring on an agency? How do you know what or who to invest in? How do you determine which channels and tactics to use? Only 50% of small businesses will...
Read MoreJul 17, 2018
Being in the business of the business reduces your 30,000-foot vision to 30 feet. This is why retreats and off-sites are so valuable. But there comes a time when you need to invest in a process, team, or agency to bring you back up to 30,000 feet. That’s why...
Read MoreJul 2, 2018
Monday mornings are the best indicators of your organizational health. Ask yourself: Are you excited to get in the office? Is your team feeling motivated to slay another amazing week? Do you feel refreshed after time away from the business? Are ideas and...
Read MoreJun 19, 2018
It is impossible to create functional marketing materials without a strong brand in place. Businesses spend thousands of dollars on tactics—websites, events, collateral—thinking that a slicker, better looking brand presence will lead to growth. They spend $0...
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