Build Brand Champions: 3 Easy Steps

A brand is put to work every day by people. Not just the people who promote the brand externally—but those who want to promote it internally and be part of the decision making. Collectively, these are your Brand Champions, and their fandom makes your brand...
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Let’s Talk Brand Tone

Every brand has a tone. And the key to great brands is that their tone is consistent at every. single. touchpoint. Including the obvious: Marketing Message Sales Call Customer Service Interaction And the not so obvious: Product Design Team Hire Vacation...
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Beyond DIY Marketing

What happens when you outgrow DIY marketing, have funds to outsource some functions, but not enough to bring on an agency? How do you know what or who to invest in? How do you determine which channels and tactics to use? Only 50% of small businesses will...
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Biggest Threat to the Brand: Business

Being in the business of the business reduces your 30,000-foot vision to 30 feet. This is why retreats and off-sites are so valuable. But there comes a time when you need to invest in a process, team, or agency to bring you back up to 30,000 feet. That’s why...
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Weekly Brand Health Checkup

Monday mornings are the best indicators of your organizational health. Ask yourself: Are you excited to get in the office? Is your team feeling motivated to slay another amazing week? Do you feel refreshed after time away from the business? Are ideas and...
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Branding Before Marketing, Always

It is impossible to create functional marketing materials without a strong brand in place. Businesses spend thousands of dollars on tactics—websites, events, collateral—thinking that a slicker, better looking brand presence will lead to growth. They spend $0...
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