GREAT BRAND SEARCH

FAQ’S

GENERAL QUESTIONS

Can I apply or am I only allowed to nominate someone?

You can absolutely apply! You can apply AND nominate someone – or multiple someones! No need to do multiple repeat entries, though – one application per entity is all we need to put a great brand on our radar.

Is there any cost? What’s the catch?

Nope – this is our way of giving back. No sales, no information collected or saved for outside use of this search. Just a good, old-fashioned way for us be a rising tide.

Will the winner get a new logo? A new website?

Great question! This is a brand playbook. People often think of a brand visually, but we do the work before a visual rebrand occurs. There are many amazing resources out there who can help you develop the visual brand – this playbook gives them the direction.

Will you do any marketing for my company?

The purpose of developing the right brand is about giving the direction – this allows you to rally your teams for the long haul and give them direction, so you can put out regular marketing.

What size organization should apply?

Anyone who wants to take their current great brand and make it awesome is who we’re after.

Are you only accepting for-profit businesses? What about non-profits?

We work with all types of organizations and entities – non and for-profits are equally welcome to apply.

How will you make the final choices?

This will be a decision by committee of some of our favorite branding and marketing friends.

What are the dates I should be aware of?

We’re accepting applications from March 10 – April 7.

Our team will select finalists will be selected by April 15.

Our finalists will be presented to our our guest judges for winner selection.

Winner will be announced April 29.

Who is behind this?

We’re Rebecca & Leah – the co-founders of office of awesome. If you want to know our philosophy behind the campaign, our podcast The Working Brand will help you get to know us.

JUDGING CRITERIA

ROUND 1: RAW TALENT SEARCH

Initial round of judging will rely on finding instantly recognizable raw talent.

We’re specifically looking for:

a great CONCEPT that gets our team excited to explore

– OR –

an incredible business that is serving a great NEED

We want a brand with recognizable opportunity.You may not even see it, but we will.

ROUND 2: FINALISTS

Our finalists will undergo a deeper brand auditing process, which includes reviewing the following:

CURRENT POSITIONING

Brand Values
Products and Services
Target Markets
Unique Value Proposition
Team & Culture

CURRENT MESSAGING

Voice
Tone
Campaign History

PROCESS

Sales Channels
Sales Process
Customer Service Process

WINNER SELECTION

The winner will be a brand that we think has a great potential to grow and expand with a fresh set of eyes on the brand.