office of awesome’s

GREAT Brand Search!

Yes. It’s a long video. All the information is below too.

We know there are brands out there one strategy away from being awesome.

Brands that are changing their industry, the planet, the way business is done.
Brands that are inclusive, break stagnate old rules, and deliver remarkable customer satisfaction.

To celebrate the International Day of Awesome, March 10, we’re launching the office of awesome’s GREAT Brand Search!

We want to find one GREAT brand and produce them into something AWESOME in 2018.

We’ll work with this brand to develop a custom Brand Architecture designed to give them the playbook for reaching new levels of business with their brand and offer ongoing guidance through 2018.

That’s $30,000 worth of awesome for one amazing brand.

I’ve loved working with Office of Awesome. I came in with a bunch of ideas and visions and they really helped me narrow my focus and have a plan of action. They are supportive, inspiring, and have been able to help me achieve my goals as an entrepreneur.

Sam Peszek

Olympic Gold Medalist, Founder, Beam Queen Boot Camp

What is a Brand Architecture?

office of awesome’s signature product, the Brand Architecture, is the result of a robust branding process that allows us to deliver the brand playbook.

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Future Proofing

We work closely with each business and leadership to uncover the true vision that can lead the brand.* Using these future goals, we analyze the business as it currently operates and determine what aspects are working FOR the future, and what’s working AGAINST growth.

*hint: it’s not always what they think or what’s on their website

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Reorganizing

After our future proofing analysis, we begin reorganizing the brand to support growth. We further analyze target markets, products, services, processes, marketing channels and tactics and begin to redefine certain functions to support the new brand future.

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Repositioning

Our next step is to give the brand signature and branded language that supports core brand messaging and drives interesting campaigns designed to reach their ideal clients for growth.

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Resource Planning

The final stage of our work is to make smart recommendations on how to implement the new brand, prioritizing implementation tactics for the resources you have. At this stage, we can also make recommendations and referrals for awesome marketing professionals we love, if needed.

“As Leah and Rebecca got intimate with my brand, not only did they rapidly understand it, they were able to coax out the essence and shape it into a whole that made sense. I imagine it’s what it must be like to write a piece of music and hear it played by a master symphony orchestra–enhanced and enriched by their hands–the same piece, but better. With their palpable magic behind it, my brand became more than I imagined. And I feel that magic today as they continue to advocate and invest in the success of my brand as it goes out into the world.”

Elese Coit

Large-Scale Change Consultant, Coit & Associates

When we finish a Brand Architecture, we have given the brand all the direction it needs to grow and introductions to any next step resources they need.

office of awesome came through with their model and shattered the box I had created for my brand in the best way possible. With their help, it didn’t take long to learn how to strategize and nurture the process of creating our brand and molding it into what it needs to become.

Carlos McCray

Founder, Dojo Cafe

What happens after a Brand Architecture?

office of awesome remains the #1 fan of all of our brands long after we complete our work. After a Brand Architecture, some of our clients are prepared and have the resources to go and implement the plan. Other clients like to keep us on as brand advisors over a period of time as they implement the brand. We work with brands to support their needs.

THE GREAT BRAND SEARCH WINNER RECEIVES:

 

CUSTOM BRAND ARCHITECTURE ($15-$30k Value)

 

+

 

BRAND ADVISORY FOR 2018 ($10k Value)

 

Help us find the next GREAT brand!

There are thousands of fantastic brands at every turn, and this will be a competitive process.

What we’re looking for:

  • Viable business model. You can have a concept, start-up, retail, online, nonprofit, or 30-yr-old business – as long as we see viability in the business, you’re a potential candidate.
  • Commitment to value. You have to ultimately be committed to providing value to every customer and client you reach. As long as you’re not an opportunist looking for a shortcut, you’re a potential candidate.
  • Labor and discipline. You are ready to execute a strategy, understanding that we build every brand with resources in mind. If you’re willing to put in the elbow grease, you’re a potential candidate.

Have all 3? You ARE a great candidate.

Know a brand that has all 3? Nominate them!

 

We’re accepting applications from March 10 – April 7

– OR –

Nominate a GREAT Brand!

Know of a GREAT brand doing great work that could be doing SO MUCH MORE with a little help?

Send them an email and tell them to apply! Simply copy & paste the text below.

_______________________________________

Hey, I love your Brand!

I’ve been watching your brand and I think you are doing really cool things. I wanted to let you know about the GREAT Brand Search happening over at office of awesome. They are giving  away a year’s worth of brand production (over $30,000 value) to one winner and I think you should apply. They’ve worked with some pretty awesome brands, I think they would love yours. Here’s the link: https://officeofawesome.com/great-brand-search

Good luck!

Want to follow along?

We’ll be posting updates on the campaign to our Facebook & Instagram!

When I first came to Office of Awesome, I felt lost. My company, Strong Inside Out, was doing great things in the world of mental health and fitness, but I felt torn when I tried to approach them both simultaneously. I was afraid to work with a branding team because everyone I talked to saw EITHER the fitness side or the mental health side. I knew there was something deeper to unlock; a way to pull it altogether in a cohesive way that felt like me.

I chose to work with OOA because they didn’t want to put me in a pre-existing box – they encouraged me to build a whole new playing field. When I talk with Rebecca and Leah, I feel heard; they understand me and what I want for my business and even more importantly, what I didn’t even know I didn’t want for my business. They also take my personality, work habits, budget and personal life goals into account which saves us lots of time in the long run and keeps me motivated. After working with them (I still am), I feel so much clearer and prouder of my brand. I can finally answer people when they ask me what I do for a living with confidence and conviction. OOA looked beyond my blog to the movement I’ve wanted to bring to the world for so long, and gave me actionable steps to get there. I can’t recommend them enough.
Amy Clover

Founder, Strong Inside Out

Who is office of awesome?
We’re brand producers, working with developing brands that have the potential to become standout successes in their industry. We prepare them to be placed directly in the spotlight for investors, partners, and future clients to discover. We love seeing great brands reach their AWESOME potential. What we DON’T love seeing is great brands wasting time, money and energy on products, channels, tactics, and services that won’t actually work for them in the long run. This is why we focus solely on the brand, and leave implementation to our amazing friends and outstanding agencies. We know once a brand knows what it needs, it can find the right partner to implement. It’s smarter, more efficient, and most importantly, the way we like to do business. We’ve produced brands for former Olympians, NBA stars, MLB insiders, TV personalities, multi-million dollar funded start-ups, award-winning school districts, and many more. Is yours next?