“We’ve watched how the market has shifted from favoring the marketer to favoring the brand. You can no longer “out-market” your competitors without a strong brand foundation in the lead.”
– Rebecca Tall Brown, Chief Strategist
Every strategy we build is aligned with the organization’s long-term business objectives in context of internal resources, competitors, and industry trends. At the same time, we are uncovering the intrinsic values and unique equity of each brand that embodies their awesome factor.
“Brands can no longer speak in just soundbites and position statements, the best brands have entire lexicons and lead conversations in their industry.”
– Leah Prehn, Chief Messaging Strategist
Our Brand Architecture includes signature and branded language unique to an organization that enables them to be heard and recognized by their desired customers. We offer expanded messaging strategies that align with appropriate marketing channels to project each brand’s awesome voice in the market.
Work With Us
Not every brand needs the same thing. Depending on your stage of business, current challenges, and resources, we have a variety of ways to work with us.
Brand Strategy for Start Ups
Startups are under constant pressure to prove their market viability in order to secure funding. We offer advisory services that help new brands better define their positioning, market need, target markets, and develop a cohesive go-to-market strategy.
We love working with agencies to help get brands the results they want from their marketing by designing brand strategies that clients love and agencies can work off of.